PR copy now readily flows into news. But is this a good thing? Is there a need for more transparency from press officers? Or, are we enjoying a panacea of PR that is resulting in accurate science stories in the press? Andy Williams, Martin Moore, Ruth Francis and Toby Murcott discuss.
Session Audio
Download the recording here
Session Review
Catie Lichten reviews the session here.
Live Blog
... and Sarah Collins files first impressions on the live blog here.
External Links
Abi Chard at campuspr.co.uk gives a run down of the session and then asks if the whole conference was all a blurred line.
Feedback on Twitter
#ukcsj Felicity Mellor: reporting press released stories not necessarily bad, and probably unavoidable... But not moving beyond PR a problem
- Andy Williams (@llantwit) Jun 25, 2012
#ukcsj How do we engage journalists in this issue? Journalists have a love/hate relationship with press officers. #BlurringtheLines
— Helen Jamison (@drhlj) June 25, 2012