PR copy now readily flows into news. But is this a good thing? Is there a need for more transparency from press officers? Or, are we enjoying a panacea of PR that is resulting in accurate science stories in the press? Andy Williams, Martin Moore, Ruth Francis and Toby Murcott discuss.
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Abi Chard at campuspr.co.uk gives a run down of the session and then asks if the whole conference was all a blurred line.
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#ukcsj Felicity Mellor: reporting press released stories not necessarily bad, and probably unavoidable... But not moving beyond PR a problem
- Andy Williams (@llantwit) Jun 25, 2012
— Helen Jamison (@drhlj) June 25, 2012